Lindblad expands National Geographic partnership

Lindblad Expeditions Holdings expanded its agreement with National Geographic Partners to include all of the Americas.

Begun in 2004, the relationship is steeped in a shared interest in exploration, research, technology and conservation. It includes co-selling, co-marketing and branding arrangements that run through 2025.

Canada and Latin America now included

With the addition of the Canada and Latin America markets to the existing agreement covering the United States, Australia and New Zealand, Lindblad and National Geographic have further deepened their long-term strategic partnership and will collectively invest to accelerate growth in these geographies.

The expanded collaboration provides an opportunity for Lindblad and National Geographic to leverage the strong brand position National Geographic holds in Canada and key Latin American markets, while at the same time building upon Lindblad's established strong position in the United States expedition travel market.

National Geographic recently announced plans for a second ice-class expedition newbuild.

Posted 07 August 2018

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Anne Kalosh

US editor of Seatrade Cruise Review and Seatrade Cruise News

 

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