Hein has a broad managerial experience in sales and revenues management in the travel industry, amongst others at airlines Lufthansa and Eurowings where he was in charge of global sales. He joins MSC Kreuzfahrten from insurance multinational AXA, where he was most recently head of sales for Germany.
New role for Zengerle
In connection with this, Michael Zengerle becomes SVP institutional affairs & strategic development, a newly created role within MSC Kreuzfahrten designed to offer further support to MSC Cruises’ business in the market.
In this capacity, Zengerle will work closely with senior management at global headquarters in Geneva, mainly focused on strategic development and other relations including with government and regulatory authorities, ports and associations including the local chapter of CLIA.
Gianni Onorato, MSC Cruises’ CEO, said: ‘Over the years, in Germany we have become the number one international cruise brand as well as the 10th tour operator overall. We welcome Christian Hein to our global team to lead this next phase of development of our business in Germany.’
MSC Grandiosa is scheduled to be named in Hamburg in November.