MSC MasterChef At Sea mirrors the popular TV show in the form of an onboard cooking competition which will be marketed in UK, France, Spain, Portugal, Italy, Germany, South Africa, Brazil, Argentina and China.
Guests will have the opportunity to put their culinary flair and skill to the test whilst competing against other guests.
Gianni Onorato, ceo of MSC Cruises commented: ‘This latest addition to the onboard entertainment has been created in partnership with MasterChef, one of the world’s most well-known food lifestyle brands to help bring an experience for our guests that combines a global passion for food with immersive entertainment. In creating this experience, we have tapped into the motivations of those who watch the hit TV show MasterChef and brought them to life with this new offering – to be inspired, to be entertained and to learn.’
Frances Adams, global director of brands and licensing, Endemol Shine Group said, ‘We are delighted to collaborate with MSC Cruises. MasterChef is a phenomenally successful global brand, which continues to grow in popularity, with a real appetite from fans of the series to engage with the brand off-air.’
Guests who participate while holidaying on one of MSC Cruises’ ships will be challenged in pairs to create a dish from a box of mystery ingredients, which will be judged by the MSC Cruises’ executive chef on board based on the presentation, taste and originality of their dish.
Each cruise will see a new winner crowned and who will receive a MasterChef prize on board. Each of the overall winners will also be entered into a yearly prize draw to win one of two prizes, subject to filming schedules and official casting terms and conditions.
The first prize is a dinner at the winner’s house or local venue with one of the MasterChef stars as a personal chef, a MasterChef collection of 50 exclusive recipes as well as the possibility to enter the official casting process for the MasterChef TV show.
2nd prize is the chance to be part of the show’s audience while dining in one of the restaurants featured in the show with three friends and the MasterChef collection with 50 exclusive recipes.
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