Recently, on a single night, chairman Rick Sasso and president Roberto Fusaro spoke to agents in Miami, while evp Ken Muskat presented in Baltimore.
This is MSC Cruises USA's third consecutive year of holding agent road shows and, according to Muskat, each year has seen increased interest by agents.
'Of note, travel agents are very excited about our new EZ Groups programs, enhancements to MSC Book, our newbuilds debuting in 2017, and how we continue to find ways to make MSC Cruises the easy and profitable cruise line to do business with,' Muskat said.
Seventeen 'Serving You' road shows were scheduled this year, and most filled within days of their announcement. Besides Miami and Baltimore, events have been held in cities including Atlanta, Tampa, Salem (New Hampshire) and New York. In coming weeks, shows will be held in Hartford (Connecticut) and Chicago.
Copyright © 2024. All rights reserved. Seatrade, a trading name of Informa Markets (UK) Limited. Add Seatrade Cruise News to your Google News feed.