MSC Cruises UK research finds Brits list Dubai and Abu Dhabi in top 6 most luxurious destinations

MSC Cruises is operating two ships from Abu Dhabi(above) and Dubai this coming winter MSC Cruises is operating two ships from Abu Dhabi(above) and Dubai this coming winter

New research into British views of luxury, undertaken by MSC Cruises UK and commissioned ahead of the start of an extended winter season from the United Arab Emirates, found that a third of Brits experience luxury more when travelling compared to being at home (29%), over half (53%) are experiencing luxury every year or more, and over a third are doing so due to their holidays (34%).

The study showed an average Brit goes abroad on holiday twice a year and has visited 11 different places in their lifetime, two thirds are still looking for more luxurious holidays each year (64%), with women (68%) more likely to feel this way compared to men (60%).

With regards to where Brits consider the most luxurious destinations Dubai, Seychelles and Maldives took the top spots. Abu Dhabi appeared in sixth place.

Top attributes required for luxurious holiday are seven-star experiences (37%), service (37%), culture (26%) and landscape (23%).

Experiencing luxury

When asked what they enjoy most about experiencing luxury, Brits admit that having a treat to themselves (22%), feeling special (18%) and taking the time to relax (8%) mean the most.

MSC Cruises is enhancing its range of cruises from the UAE with the introduction of a second ship, MSC Lirica, which joins MSC Splendida, for winter 2018/19 operating out of Dubai and Abu Dhabi.

Antonio Paradiso, MSC Cruises’ UK md, said: ‘As a relatively new destination and most known for its luxury nature, our winter itineraries in the Emirates allow guests to visit one of the most sought-after destinations in the world whilst travelling in luxury.’

Posted 04 October 2018

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Mary Bond

Publisher/Editor in Chief Seatrade Cruise News & Seatrade Cruise Review