'As we grow in the North American market, a key priority for MSC Cruises is ensuring we have dedicated teams focused on all distribution channels,' said Joe Jiffo, svp sales, MSC Cruises USA.
'With the home-based and MICE channels being extremely important and rapidly growing sectors for MSC, we couldn’t be more thrilled to welcome both Holly and Brett to our team.'
With more than 20 years of travel industry experience in marketing, advertising and helping travel agencies grow their business, Sievers will be responsible for marketing, sales and training and education of host agency/home-based agency accounts as well as interline accounts.
Prior to joining MSC Cruises, Sievers served as the Southwest and Central region business development manager at Exclusive Travel Group. Earlier she held positions with Carnival Cruise Line, Funjet Vacations and the travel section of the Fort Worth Star-Telegram. Her experience also includes successfully founding and owning a global advertising and marketing company where she built multimedia campaigns for travel industry partners worldwide.
To increase brand visibility in the meetings, incentives, conferences and events sector, Draper will be responsible for cultivating and managing corporate relationships with a focus on the North American meetings, incentives and charter market.
Draper joins MSC Cruises from the sales specialist team of Lindblad-National Geographic Expeditions. With 10 years of experience in the cruise industry, he also worked as a charter service manager for Norwegian Cruise Line and an event manager for Holland America Line, where he spent five years at sea.