Earlier, she led Silversea's worldwide marketing for four years, until 2005, and was the driving force behind new branding that communicated 'intimate Italian cruising' through ambassador Isabella Rossellini and partnerships with Loro Piana, Acqua di Parma, the Italian National Trust and other prestigious names.
'Barbara has extensive company knowledge coupled with leadership experience and expertise in developing strategic marketing initiatives to increase global sales,' Silversea chairman Manfredi Lefebvre d'Ovidio said. 'I'm thrilled that we were able to bring her back to Silversea.'
Muckermann's 'background with Silversea and extensive experience in the industry will ensure she is able to effectively lead our marketing and communications efforts as we continue to expand our fleet with the launch of Silver Muse in the coming months,' ceo Roberto Martinoli added.
Muckermann answers to Lefebvre on strategic and brand initiatives, while also reporting to Martinoli on operational matters.
'I'm honored to be working once again with so many talented professionals in an environment that still feels like an extended family,' Muckermann said. 'This is an exciting time for Silversea and I'm inspired by the opportunity to contribute to the company's continued success.'
Most recently Muckermann founded Yonderbound, a global online travel marketplace, and served as its ceo. Before that was chief marketing officer for MSC Cruises. For a stint she also served as senior communications adviser, a consulting role, for Cruise Lines International Association and CLIA Europe's predecessor, the European Cruise Council.
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