A new brand film was exclusively premiered to travel agents last night in London, a week ahead of it airing on national television.
Featuring real guests and locals, the evocative 90-second brand film – including new footage filmed in the Caribbean island of St Lucia – is the sequel to a 2015 campaign where the Mediterranean came under the spotlight.
The newly captured content includes the beaches, markets and restaurants of St Lucia and was shot in response to guest interest in exotic Caribbean destinations.
The updated brand film will premiere during the first ad break of Channel 4’s Gogglebox on October 7, 2016 as part of an exclusive partnership with the broadcaster. Between then and the end of November, TV and online viewers of Channel 4’s portfolio of channels and on-demand services will enjoy two different 30 second versions of the film.
To capture the real spirit of a Celebrity Cruises holiday, all of the film’s content – both the existing and new footage – features real people and no actors or models.
The awareness-building brand film has again been created by multi award-winning photojournalist James Morgan. Shot in cinematic style with sweeping vistas and emotive close-ups, the film is designed to appeal to the senses and to awaken viewers to enjoy a different view of cruising. Elements of the short film were captured using aerial drone filmography.
Jo Rzymowska, managing director, Celebrity Cruises UK and Ireland, said: 'Having led the cruise industry with our fresh approach to content generation during last October’s brand awareness campaign, we want to help those new to cruising understand how holidaying with Celebrity Cruises can help them become fully immersed in the sight, sounds and flavours of each destination.
'Our new film shows off the engaging ways in which to experience the world around you, and takes viewers on a journey through the eyes and encounters of real guests. We set out to inspire, and mesmerising beauty of the film is simply stunning.'
Supporting activity also online includes a dedicated additional short film highlighting the foodie experiences in the Caribbean. Celebrity Cruises' A Different View brand films can be seen at celebritycruises.co.uk/adifferentview. The new Caribbean one will be added to the site on October 7.
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