Both Wilkinson and Boell now report directly to Harry Sommer, evp international business development. Francis Riley, svp international sales, marketing & operations, left the company.
The EMEA region is being restructured into two distinctive markets: continental Europe and Scandinavia, and UK, Ireland (UK&I) and Middle East and Africa (MEA). These markets will be responsible for their own sales and marketing activities.
Wilkinson will head the UK and Ireland as well as the growing and developing markets of Israel, South Africa and the Middle East. Boell will oversee all markets within continental Europe and Scandinavia.
Sommer commented on the restructure: ‘With the introduction of the Jade as the fifth ship in Europe and the increased capacity with the Getaway in the Baltic, we have increased our opportunity to sell more cruises in Europe. Also, Premium All Inclusive, which was launched earlier this year, has been particularly well received in the UK&I and we believe the opportunities here warrant a renewed emphasis and focus on the market.’
Sommer added that Wilkinson has spearheaded the growth in the UK&I and his promotion reflects the achievements he has made.
'We have made great strides in growing our brand and customer base,' Wilkinson said, 'and can only see greater opportunities for us continuing working closely alongside our travel agency partners.'
Copyright © 2024. All rights reserved. Seatrade, a trading name of Informa Markets (UK) Limited. Add Seatrade Cruise News to your Google News feed.
