Norwegian makes UK TV debut with new brand campaign

Regional terrestrial and digital TV and radio advertisements to air this September Regional terrestrial and digital TV and radio advertisements to air this September

Norwegian Cruise Line will make its UK television debut this month, launching its first ever terrestrial, regional and digital TV and radio brand campaign.

Airing from September 14 to October 12, the four-week TV campaign will be broadcast on ITV1 in the Granada, Midlands, the Borders and Scotland regions, and nationally on ITV3 and ITV4.

The 30-second commercial showcases Norwegian’s ‘Feel Free’ ethos featuring the largest racetrack at sea, Tony award-winning entertainment, The Haven by Norwegian, global dining and beverage options and stunning locations, including whale-watching in Alaska.

In addition, a seven-week radio campaign is currently airing through to end October on stations across Glasgow and Edinburgh and England’s north west.

On the new brand campaign, vice president and managing director, UK&I and MEA, Nick Wilkinson, said: ‘Our aim is to target those who may not have considered cruising before and showcase the amazing offerings on board, and the stunning destinations we visit.’

 

Posted 12 September 2018

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Mary Bond

Managing director publishing and content at Seatrade

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