Oprah signs on for HAL cruise, launching 'O' magazine partnership

The goal of the partnership: to 'unite the soul-stirring power of travel with O's deep commitment to connection and personal growth.'

Four additional sailings featuring O Magazine-inspired activities will be scheduled aboard select North American ships through 2018.

'I’m so excited to continue 2017 as my Year of Adventure with another bold, new place I’ve never been before: Alaska,' Winfrey said Thursday when the partnership was unveiled at an event in New York broadcast on Facebook Live.

The 'O, The Oprah Magazine' cruises will feature programming developed with the magazine’s editors, including editor in chief Lucy Kaylin and creative director Adam Glassman. Members of the SuperSoul 100—thought leaders and visionaries who use their talents to elevate humanity—will be on board to share inspirational ideas and tips.

More than 300 HAL cruises sailing in North America from August 2017 through 2018 will offer a variety of activities that bring the magazine to life, including meditation, tai chi, healthy cooking demonstrations and a book club.

'Our commitment to providing authentic experiences for our guests is at the forefront of all we do, and this collaboration is going to empower our guests in a whole new way with thought-provoking and enriching activities and content,' HAL president Orlando Ashford said.

The magazine will kick off the partnership with a contest in March awarding three readers the chance to join the inaugural cruise to Alaska, followed by a high impact unit in the April issue, with in-book, online and broadcast integrations running throughout the remainder of 2017 and 2018.

Additional cruises featuring the partnership will be an 11-day 'Southern Caribbean Wayfarer' round-trip Fort Lauderdale on Koningsdam (Nov. 29), and a seven-day eastern Caribbean cruise, also from Port Everglades, on Nieuw Amsterdam (March 3, 2018). Two further sailings are a seven-day Alaska round-trip from Seattle on Eurodam (Aug. 11, 2018) and a seven-day western Caribbean cruise from Port Everglades on Nieuw Amsterdam (Oct. 28, 2018).

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