‘Taibel’s well-deserved promotion follows the arrival of our fifth and largest ship in the fleet, Pacific Explorer, and coincides with news that we will welcome Australia’s first Ocean Medallion-enabled ship, Golden Princess, to the brand in 2020,’ president Sture Myrmell said.
Myrmell said Taibel will head up the sales, marketing and digital teams which are responsible for brand strategy and positioning, consumer and trade advertising, strategic partnerships and sponsorships, web and loyalty marketing, research, brand development and communication.
‘Under Taibel’s lead, P&O’s sales and marketing division has an integral role to play in continuing to evolve the cruise holiday offering and share the unique story of Australia and New Zealand’s only home-ported cruise brand with trade and consumers,’ Myrmell said.
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