There were two Masters Conferences in 1999—one was aboard Sarina Bratton’s Norwegian Star of Norwegian Capricorn Line sailing from Port Arthur to Sydney and the other was aboard Royal Caribbean’s Legend of the Seas en route to Brisbane from Darwin.
An annual conference has been held ever since then, including a trans-Atlantic crossing aboard Queen Mary 2 and a Yangtze River sailing with Viking River Cruises.
Every year the programme is conducted by US-based sales guru and motivator Scott Koepf who will return again for the 2018 event.
‘Scott is a great motivator and during the conference he covers a range of topics which are designed to inspire all levels of participants, regardless of their role within the cruise industry,’ CLIA Australasia & Asia md Joel Katz said.
Agents who have achieved Ambassador status and are employed by a CLIA member travel agency are eligible to attend the conference and become a Master cruise specialist.
There are six three-hour sessions, giving agents ample time to explore the ship and ports of call.
‘From consultants to owners and managers, CLIA’s Master Conference is a great way for CLIA members to sharpen their cruise sales and marketing skills, ensuring they stay at the top of their game,’ Katz said.
Prices start at A$1,595 for twin-share accommodation in an ocean-view cabin and partners may join for an additional A$850. Airfares, hotels, transfers and on-board expenses, like drinks, spa and shore excursions, are not included.
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