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Ponant adds US-based sales and marketing executives

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Ponant expanded its US-based sales and marketing presence with the appointment of two cruise veterans, Jennifer Rosen as director of marketing and Yenedi Perez to the Miami-based sales team.

Working from the New York office, Rosen will lead the implementation of strategic initiatives that support Ponant's growth goals in the American market while Perez will cover sales for the country’s Southeast region.

Greater support for travel partners

'Both Jennifer and Yenedi bring years of valuable experience to the brand and will play an integral role in building a greater support system for our valued travel partners,' said Navin Sawhney, CEO, Americas, for Ponant.

Rosen’s background includes developing strategic marketing initiatives and advertising campaigns as well as digital programing and new product development. She most recently served as group marketing director in the travel division of Questex, the publisher of Travel Agent and Luxury Travel Advisor magazines. Her extensive industry experience also includes executing campaigns for Celebrity Cruises in Miami and Hurtigruten in New York.

Perez brings two decades of industry experience. Before joining Ponant's Southeastern sales team, she served as the business development manager for Traveltek, a software company for leisure agents and operators. Earlier business development roles were with Celebrity Cruises and Norwegian Cruise Line.

New 'Quintessential Collection' sailings

Also on the horizon for the American market will be a new series of themed 'Quintessential Collection' sailings that begin in May and feature a roster of guest speakers and topics such as 'World Affairs with Fareed Zakaria' and 'Climate Change in Antarctica.'