The funds were raised from a portion of each passenger's cruise fare and a 100% matching amount from Princess.
'Because we care about the health and well-being of our employees and guests, supporting the American Heart Association was a great partnership,' said Princess president Jan Swartz.
The cruise aboard Ruby Princess included a variety of activities and educational opportunities focused on heart-healthy living, including training in the American Heart Association’s Hands-Only CPR; seminars on how to better manage stress, diet and exercise; a survivor’s reception for those who had overcome heart disease; free blood pressure screenings; and a fundraising walk on deck, patterned after AHA’s HeartWalks.
AHA chair elect Al Royse expressed appreciation to Princess for helping raise awareness about heart disease and stroke. 'Thanks to their generous donation, we can help even more people improve their heart and brain health,' he said.
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