Duran will preside at the ship's May 30 naming ceremony at Pier 66 in Seattle.
Norwegian Cruise Line's 16th ship will sail weekly Alaska cruises during its inaugural summer season then, beginning next November, will embark on eastern Caribbean cruises from PortMiami each Saturday.
'Elvis Duran epitomizes the high-energy and liveliness that the ship represents and we’re very excited to have him join the family as godfather to Norwegian Bliss,' Norwegian president and CEO Andy Stuart said at a media event in New York Wednesday.
'As one of the most beloved radio hosts in history, Elvis’ commitment to entertainment and bringing laughter and joy to his listeners each day is exactly why we believe he is the perfect fit to represent Norwegian Bliss,' Stuart added.
Duran began hosting the daily morning radio show on New York’s Z100 in 1996. He's known for introducing new ideas, fun games and celebrity interviews. His radio career has spanned 30 years and today, the award-winning 'Elvis Duran and the Morning Show' on WHTZ, New York’s Z100, is syndicated nationally by Premiere Networks on nearly 80 radio stations across the country and available digitally on iHeartRadio, reaching more than 10m monthly listeners.
Duran said Norwegian Bliss's offerings, from the race track to Broadway shows, 'perfectly reflect the energy and excitement of our morning show and we are looking forward to bringing our loyal listeners along for this once-in-a-lifetime experience.'