Republica bags Azamara's global strategic account

Azamara Club Cruises selected Republica as its global strategic agency to lead initiatives encompassing strategy, creative, media, digital and social for the project launching new ship Azamara Pursuit.

Miami-based Republica will work with Azamara and existing agencies to develop a unified, multifaceted marketing and communications strategy to showcase the cruise brand and its destination immersion offering.

During an agency review, Republica developed a campaign focusing on global luxury travelers, with the goal of driving awareness and increasing bookings of Azamara packages. The soon-to-be-launched campaign highlights Azamara's longer stays at smaller ports where travelers can experience more ashore, at locations only smaller ships can reach.

'Republica's track record as a long-term, trusted partner to numerous respected global brands, coupled with their high-caliber team, makes them an ideal partner for Azamara as we embark on this journey aimed at creating meaningful connections with international, experience-driven audiences,' Azamara president and CEO Larry Pimentel said. 'Republica has a deep-rooted understanding of the global, culturally-driven consumer.'

Azamara joins Republica's growing roster of blue-chip clients, including an array of Fortune 500 companies in the US and abroad. Among them: Universal Orlando Resort, NBCUniversal, Four Seasons, National Pork Board, Google, Toyota, Walmart, Telemundo, Gloria Ferrer and Plasencia Cigars.

'Azamara is a marvelous brand with legions of loyal customers, and we are excited to build new affinity with discerning, elite consumers around the world,' said Jorge A. Plasencia, co-founder, chairman and CEO of Republica.

Founded in 2006 by former Univision executive Plasencia and creative shop Cosmyk founder Luis Casamayor, Republica is a member of MAGNET, a network of independent agencies with partner offices in 100 cities across the globe.

Posted 09 January 2018

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Anne Kalosh

US editor of Seatrade Cruise Review and Seatrade Cruise News

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