Miami-based Republica will work with Azamara and existing agencies to develop a unified, multifaceted marketing and communications strategy to showcase the cruise brand and its destination immersion offering.
During an agency review, Republica developed a campaign focusing on global luxury travelers, with the goal of driving awareness and increasing bookings of Azamara packages. The soon-to-be-launched campaign highlights Azamara's longer stays at smaller ports where travelers can experience more ashore, at locations only smaller ships can reach.
'Republica's track record as a long-term, trusted partner to numerous respected global brands, coupled with their high-caliber team, makes them an ideal partner for Azamara as we embark on this journey aimed at creating meaningful connections with international, experience-driven audiences,' Azamara president and CEO Larry Pimentel said. 'Republica has a deep-rooted understanding of the global, culturally-driven consumer.'
Azamara joins Republica's growing roster of blue-chip clients, including an array of Fortune 500 companies in the US and abroad. Among them: Universal Orlando Resort, NBCUniversal, Four Seasons, National Pork Board, Google, Toyota, Walmart, Telemundo, Gloria Ferrer and Plasencia Cigars.
'Azamara is a marvelous brand with legions of loyal customers, and we are excited to build new affinity with discerning, elite consumers around the world,' said Jorge A. Plasencia, co-founder, chairman and CEO of Republica.
Founded in 2006 by former Univision executive Plasencia and creative shop Cosmyk founder Luis Casamayor, Republica is a member of MAGNET, a network of independent agencies with partner offices in 100 cities across the globe.