The campaign's inspiration comes from a survey of how Singaporeans dream of spending their weekends versus everyday life. 'The Weekend Swap' presents an opportunity to spend quality time with loved ones on board Voyager of the Seas.
Millennials are the key market in this campaign so Royal Caribbean has collaborated with musicians Jon Chua of The Sam Willows and Vanessa Fernandez from Zendyll Records to produce an original song called 'Weekend Swap.'
To kickstart the campaign, the song is released as a music video on Royal Caribbean’s Facebook page. From 21 March to 30 April, Royal Caribbean will be giving out free cruises for two every week. Fans can participate in the contest by visiting the official website and submitting their entries on why they want to swap their typical weekend on shore for a Royal Caribbean cruise.