The brand recently commissioned research which polled 2,000 UK and Ireland consumers to determine the role that social media plays in inspiring holiday makers.
The results show nearly 48% of holidaymakers rely on platforms like Instagram for inspiration. More than a third (34% ) claim they wouldn’t consider visiting a destination without first consulting social media.
Meanwhile, a third (37% ) say that seeing their friends’ bragging posts from abroad has encouraged them to plan their own holiday and FOMO (Fear of Missing Out) after seeing snaps has even triggered a fifth of travellers to go as far as to book the same holiday as friends.
Applications for the 'Intern-Ship' are being taken via Instagram with the winner getting to sail and capture the stories, destinations and experiences of a cruise holiday. The competition is only open to UK and Ireland residents aged over 21.
As part of the role, the candidate will travel three oceans, on three ships, for three weeks, during the summer of 2017 with food, drink, accommodation, flights and expenses covered by Royal Caribbean and will also be rewarded with £3,000.
Applicants can apply for the role by sharing their most extraordinary travel photo on Instagram, tagging @RoyalCaribbeanUK and #ExtraordinaryExplorer. Agents can apply too.
Travel blogger Johnny Ward, who next month is set to become the youngest person to visit every country in the world, will select the winning candidate alongside a panel of judges including Royal Caribbean’s md UK & Ireland, Ben Bouldin.
Submissions will be judged on a number of elements including visual appeal, storytelling ability, originality and inspirational qualities.
Bouldin commented, 'When it comes to choosing a holiday, we know social media plays a crucial role in the decision making process for consumers. Knowledge and personalisation are then key to convert that idea into an actual cruise holiday, which is the crucial role our agents play.'
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