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Royal Caribbean taps Shay Mitchell as its brand 'adventurist'

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Adventurist Shay Mitchell will develop a series of destination experiences for the ultimate Caribbean cruise
Royal Caribbean International is teaming up with actress and avid traveler Shay Mitchell to be the brand’s adventurist—an adventure adviser and storyteller.

In addition to embarking on inspirational journeys with the brand and sharing her experiences, Mitchell will collaborate with Royal Caribbean experts to develop a series of destination experiences for the ultimate Caribbean cruise, to be revealed this fall. She'll sail on a Royal Caribbean ship this month to begin shaping her recommended adventures.

'I’m thrilled to take what I have learned from my own travels and dive in with Royal Caribbean to develop the ultimate Caribbean adventure for travelers like me, who are always seeking something new and craving deeper connections to the destinations they visit,' Mitchell said.

'When we started to think of who could perfectly embody what vacationing with us is all about in our newly created adventurist role, Shay was someone who rose to the top immediately,' RCI president and ceo Michael Bayley said. 'She personifies who we are and our spirit—the spirit to "Come Seek."'

A star in the popular television drama 'Pretty Little Liars,' Mitchell has gone hot-air ballooning over Morocco and skydiving in Dubai. She shares her experiences with more than 17m followers across several social media platforms, including her YouTube series, 'Shaycation.'