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Scenic Group appoints managing director USA

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Jayne O'Brien brings experience from British Airways, InterContinental Hotels, Regus PLC and Dubai Properties Group
Scenic Group hired Jayne O’Brien as managing director USA to oversee sales and marketing operations for Scenic Luxury Cruises & Tours, Scenic Eclipse and Emerald Waterways, based in the company's Boston office.

O’Brien has extensive experience in developing, implementing and overseeing branding, marketing and commercial leadership strategies with several global organizations including British Airways, InterContinental Hotels, Regus PLC and Dubai Properties Group.

'Bringing Jayne onboard as a managing director is a true win for us,' said Anna Wolfsteiner, Scenic Group SVP sales and distribution. 'Her extraordinary experience in marketing and branding, coupled with living and working in markets throughout the world, brings a global perception that fits well into our current and future plans.'

18 years with British Airways

During an 18-year career at British Airways, O'Brien held senior branding, marketing and commercial roles and was responsible for developing and leading many of BA’s most successful brand and product initiatives, including the first ‘flat bed’ in business class (Club World) and a new brand, World Traveller plus (economy plus). She also served as chief marketing officer for Regus Group and Dubai Properties Group. Her most recent experience was as SVP global brands & marketing services at InterContinental Group.

'I am delighted to be joining Scenic Luxury Cruises & Tours and Emerald Waterways at such an exciting time in the group's history and growth,' O'Brien said. 'I have been truly impressed by the company and its incredible ships and top-notch tours and look forward to augmenting and adding to the US team’s effort in driving the business forward and growing the US market share.'