The campaign uses a split-screen approach that shows on-board and on-shore experiences side-by-side. For example, a hot stone massage on board beside New Zealand's Moeraki Boulders, and champagne pouring into a flute versus the waters of Skogafoss in Iceland.
'Extraordinary Worlds' tells Seabourn's story by showcasing 'the range of our once-in-a-lifetime destinations along with our highly personalized service, impeccable cuisine and distinctive all-inclusive environment,' according to Seabourn president Rick Meadows. He expects the campaign will inspire Seabourn's loyal following while also enticing new travelers who 'crave authentic and luxurious travel experiences.'
Created after consulting with luxury experts across fashion, design, travel and hospitality sectors, the campaign is aimed to further position Seabourn as a top luxury lifestyle brand.
'We wanted to inject a very high level of emotion, taking it beyond talking about ships and communicating how it feels to sail the world at the highest level of luxury,' said Mark Figliulo, founder and ceo of Figliulo & Partners. He called the campaign 'as luxurious as a Seabourn cruise. It's beautiful, spacious and crafted with an amazing attention to detail.'
'Extraordinary Worlds' targets highly affluent travelers, including those who have never cruised before. The integrated campaign features video, premiere print, mobile, digital display and social in prestigious publications including Condé Nast Traveler, Travel + Leisure, The Wall Street Journal and The New York Times, top trade publications, and with social media platforms including Instagram and Facebook.
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