She reports directly to SVP marketing and sales Carmen Roig, and is based in the Miami office. Tarnowski will lead all marketing efforts including advertising, digital, direct mail, loyalty programs and marketing communications.
'We are thrilled to have Kari join our family during what continues to be one of the most exciting periods in Crystal’s history,' Roig said. 'Kari has a proven track record of success with well executed, creative campaigns, and I’m certain her expertise will blend beautifully with the talented team we have in place.'
Most recently, Tarnowski was chief marketing officer for Elite Island Resorts where she led marketing efforts for 10 all-inclusive resorts across five islands in the Caribbean. She also served as SVP marketing for Sandals and Beaches Resorts.
Tarnowski was SVP marketing for Regent Seven Seas Cruises for nearly five years, until early 2013. Previously she directed North American marketing for Silversea Cruises. And earlier she spent eight years directingadvertising and marketing at Renaissance Cruises.
'The opportunity to work with professionals of the caliber of those at Crystal, and help develop campaigns and strategies that effectively communicate this company’s unwavering commitment to excellence is tremendous,' Tarnowski said.
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