Seatrade Cruise Global raises the curtain on Cruising Innovations Theater

Among the headliners are Carnival's Sarah Beth Reno and Royal Caribbean's Nick Weir in 'The End of Cruise Ship Entertainment' Among the headliners are Carnival's Sarah Beth Reno and Royal Caribbean's Nick Weir in 'The End of Cruise Ship Entertainment'

New this year for Seatrade Cruise Global is the Cruising Innovations Theater, located in the Grand Ballroom of the Greater Fort Lauderdale/Broward County Convention Center.

This fresh presentation venue will feature interactive and experiential sessions in a variety of on-demand topics, all in a live setting where industry executives can both learn and connect.

'The new Cruising Innovations Theater features leading minds delivering stimulating conversations across multiple disciplines. We are delighted to add this new offering accessible to all attendees,' said Chiara Giorgi, brand director for Seatrade Cruise Global.

Innovation case studies in the Cruising Innovations Theater on March 6 include 'Transforming Consumer Travel Experiences into Brand Stories,' with Imagine House creative director Joyce Arbucias exploring how cruise lines and shoreside and port partners can collaborate to help travelers become a natural extension to the marketing team.

'You're Losing and Don’t Even Know?' features Ole Kristian Sivertsen, SVP of maritime at Global Eagle, examining true competitive advantages using big data and analytics to better understand customers and operations.

March 7 presentations include 'Enhancing Your Brand with Art and Interior Design,' with moderator Nate Storey, travel editor, Surface Magazine, leading ArtLink founder and CEO Tal Danai and Tillberg Design of Sweden owner and executive project director Fredrik Johansson in a discussion of the investment in design and its tangible returns.

'The End of Cruise Ship Entertainment,' meanwhile, sees moderator Charly McDonald, principal of Spark, join Carnival Cruise Line VP entertainment Sarah Beth Reno, Royal Caribbean International VP entertainment Nick Weir and Spark principal Joshua Belz discuss how cruise lines are going beyond traditional stage performances to weave authentic entertainment into the experience.

On March 8 the Cruising Innovations Theater features 'Tapping into Travel Bloggers and Influencers,' with Family Traveller chief content officer Laura Begley Bloom as the moderator chatting with leading experts Johnny Jet, Family Travel Network founder and managing editor Nancy Schretter and Cruise Critic chief content strategist Carolyn Spencer Brown about the latest trends and insights including how brand and destinations can stand out.

Seatrade Cruise Global is set for March 5-8. More than 25 panels are scheduled over four days, delivering the event's widest ranging program to date. The complete conference schedule can be found at Seatrade Cruise Global’s website.

The website includes sections on registration details and deadlines for attendees, exhibitor and media resources, as well as travel information and a contact section for UBM, owner of the Seatrade Cruise Portfolio.

See also 'Taste why regional cuisine is hot at Cruising Innovations Theater case study'

Posted 27 February 2018

© Copyright 2018 Seatrade UBM (UK) Ltd. Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Seatrade UBM (UK) Ltd.

Anne Kalosh

US editor of Seatrade Cruise Review and Seatrade Cruise News

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