MSC Cruises USA launched MSC Academy, its new travel agent learning program on the e-learning platform Travel Agent University (TAU), with bonus pay incentives for successful completion.
'Delivering the most amazing destinations in luxury' sums up Silversea Cruises' brand position, according to chief marketing officer Barbara Muckermann, who said baby boomers remain the target (millennials lack the dough), social media will become key to the strategy and new branding and advertising will be unleashed in the summer.
Norwegian Cruise Line is introducing Premium All Inclusive to the UK market across 14 ships sailing worldwide. The new offer is available on bookings from April 6, 2017.
At a webinar linking some 1,800 Indian travel agents with Peter Kollar, head of international training and development at Cruise Lines International Association(CLIA) in 2015, they impressed on him just how overwhelming the interest from India was.
Vicki Freed, svp sales, trade support and service for Royal Caribbean International, has been named to chair the Trade Relations Committee of Cruise Lines International Association.
Steve Lloyd has announced plans to retire as ceo of Cruiseco, a leading consortium of cruise specialist travel agencies, on his 65th birthday in August.
Fred. Olsen Cruise Lines saw its most successful sales day ever on Tuesday March 7 2017, with bookings totalling over £3m for the day, following the launch of its new 2018/19 cruise programme to Oceans loyalty club members.