Transformed MSC container at Art Basel heralds MSC Seaside arrival

The art installation was created in in collaboration with New World School of the Arts. Paris Hilton joined Roberto Fusaro, lower left, at the unveiling, and Pierfrancesco Vago, lower right, with Fusaro, was also on hand The art installation was created in in collaboration with New World School of the Arts. Paris Hilton joined Roberto Fusaro, lower left, at the unveiling, and Pierfrancesco Vago, lower right, with Fusaro, was also on hand (Photos: World Red Eye)

Timed to Art Basel, a major date on Miami's calendar, MSC Cruises unveiled a temporary art installation featuring a decorated MSC container at an event Tuesday night.

The unveiling—at Mana Contemporary, Wynwood, during Ocean Drive Magazine’s annual 'The Art of the Party' event—is among the celebrations heralding the arrival of MSC Seaside. The ship is currently making its way across the Atlantic and is scheduled to arrive at PortMiami on Dec. 21.

Celebrity Paris Hilton joined MSC Cruises executive chairman Pierfrancesco Vago and MSC Cruises USA president Roberto Fusaro, among others, at the party.

The shipping container pays homage to Miami and was turned into an artpiece in collaboration with New World School of the Arts and the university’s artist-alumni Michelle Vazquez, Rachel Lee and Cindy Becerra, under the guidance of associate professor senior Aramis O’Reilly and dean of the visual arts department Maggy Cuesta. The installation will remain on display at Mana Contemporary, Wynwood through Dec. 10.

Later the container will be displayed during MSC Seaside’s naming ceremony at PortMiami. Godmother Sophia Loren will do the honors on Dec. 21.

Posted 06 December 2017

© Copyright 2018 Seatrade UBM (UK) Ltd. Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Seatrade UBM (UK) Ltd.

Anne Kalosh

US editor of Seatrade Cruise Review and Seatrade Cruise News

4 Days of Endless Innovation 
Seatrade Cruise Global Conference Program is Teeming with Riches

  • A special bonus keynote panel with top execs: Innovation, Disruption and Setting the Course for the Future
  • The new Shore Excursion Presentation Challenge— five finalists pitch their “next generation” excursions to a panel of esteemed industry judges
  • A relaxed chat on the evolution and growth of the industry with 50-year cruise vet Rick Sasso
  • Several targeted, regional sessions spotlighting Asia/Australasia, Caribbean, and European cruising

In all, we’ll have 30+ immersive sessions to show you the trends shaping the future of cruising.

LEARN MORE >>