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Trudy Redfern to spearhead Shore Excursion Group's expansion in the UK

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Trudy Redfern, UK business development consultant at Shore Excursions Group
US-based Shore Excursions Group, has announced its intention to launch the brand on the UK market and further expand its international reach.

The company offers a shore excursion booking system for travel agents with the provision of automated marketing support tools, commission, multi‐currency payment facilities and connectivity via third party booking platforms.

It's inventory features over 5,000 excursions and tours in more than 500 destinations to complement both ocean and river cruise itineraries, featuring destinations in the Mediterranean, rest of Europe, Caribbean, Alaska, US, Mexico, South America, Australia, New Zealand, Asia and the Arabian Gulf.

Owned by seasoned cruise travel executives Brad Miller and Michael Bonner, the company was established in the US in 2009. The joint owners boast extensive executive level experience across many sectors within the travel industry, namely with brands such as Royal Caribbean International, Celebrity Cruises, Viking River Cruises and Abercrombie and Kent.

'Over the past eigth years we have established long standing relationships with the vast majority of leading US cruise retailers,' said co-owner Miller.

'The Shore Excursions Group has already received a considerable amount of interest from the UK and we now believe the timing is right to enter the market to capitalise on existing partnerships and work with agents to help them grow their cruise business and optimise this incremental source of revenue,' he added.

Shore Excursions Group will be entirely trade focused, with a dedicated UK reservation unit, Freephone contact number for agents, together with localized support for agent contact and training, informs Trudy Redfern, former Silversea svp UK and Middle East, whose role is the development of the Shore Excursions brand in the UK.