In January 2017, the boutique cruise line unveiled in various markets across the world, developments to its destination offering under the new positioning of Stay Longer, Experience More. Examples of the taster events that trade partners can expereince in the UK throughout 2017 will include: horticultural displays by night at Kew Gardens Orchid Festival, and taste delicious Indian-inspired food & cocktails at the event’s bars and pop-up shops; a stay at a boutique hotel in Dorset’s Studland Bay; a visit to Royal Acot horse race meeting and play three championship golf courses set amongst the grounds of The Gleneagles Hotel, Scotland. 12-15 agents will attend each artisan event.
Azamara Club Cruises’ latest destination news was announced during the cruise line’s best ever trading month in the UK & Ireland market. Bookings were up 85% in January 2017, compared with the same month of the previous year, with Mediterranean and Caribbean based itineraries proving to be most popular.
Richard Twynam, md, Azamara Club Cruises UK & Ireland commented, 'Not only have we reaffirmed our commitment to destination with the new developments of Stay Longer, Experience More, but we have also seen January sales rocket. We look forward to hosting small groups of agents at our artisan events to offer insight into the destination experiences we offer our guests, and to say thank you for their continued support.'
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