The 'Did You Know?' campaign is aimed at 'inspiring people who may not yet know what makes us so different in the industry, why we are the most award-winning cruise line and how we can provide more included value than any other cruise company,' Hagen said at a news conference in Los Angeles on the occasion of Viking Sun's maiden call today.
The campaign will feature new creative advertisements to appear across all marketing channels, including television, print and digital. Aimed at travel agents and the company’s target audience of experienced travelers 55 and older, the campaign highlights brand differentiators, including Viking's inclusive value with a shore excursion included at every port.
The campaign also spells out what Viking is not—no formal nights, no kids, no casinos.
The campaign further shares Viking’s many awards, such as being named the No. 1 Ocean Cruise Line in Travel+Leisure’s 2016 and 2017 World’s Best Awards and the No. 1 River Cruise Line in Condé Nast Traveler’s Readers’ Choice Awards.
The 930-passenger Viking Jupiter is scheduled to enter service in February 2019 and will sail the company's most popular itineraries in northern Europe and the Mediterranean, as well as two new South America routes.
'Southern Atlantic Crossing' stretches 22 days, from Barcelona to Buenos Aires, and 'South America & the Chilean Fjords' is an 18-day program between Buenos Aires and Santiago.
Viking Sun is currently operating the line's first world cruise, a 141-day voyage from Miami to London (Greenwich), and Los Angeles is the first West Coast port of call. This also marks the first time a Viking ship has visited the US West Coast, where the company has its US headquarters at Woodland Hills, a Los Angeles suburb.