The company attributed the surge in interest to its new 'Explorers’ Sale,' launched May 1 and running through May 31. The promotion applies to US residents.
All 2020 river cruises are eligible
The sale features a two-for-one deposit, up-to-free international airfare and bonus savings on all 2020 river cruises, including popular voyages on the Rhine, Main and Danube rivers, such as the 15-day 'Grand European Tour,' 12-day 'Paris to the Swiss Alps' and eight-day 'Romantic Danube.'
'River cruising continues to be one of the fastest-growing segments of the travel industry, and the positive response we are seeing from our guests is an indication of the demand for destination-focused travel,' Viking Chairman Torstein Hagen said. 'We offer our guests the largest selection of itineraries and variety of stateroom choices on the rivers, and we provide the best value in the industry.'
The bookings surge comes as Viking continues to expand its river fleet. In March the company inaugurated seven vessels, including six Viking Longships and one specially built for the Douro River.
Fleet of 72 vessels
Viking currently operates a fleet of 72 river vessels around the world.