Viking reports river bookings surge on Explorers' Sale

Among Viking's seven new river vessels this year, one is customized for Douro sailings from Porto, Portugal Among Viking's seven new river vessels this year, one is customized for Douro sailings from Porto, Portugal PHOTO: Viking Cruises

Viking Cruises said Monday was one of its highest sales days of the year — 53% percent higher than the daily average to date in 2019.

The company attributed the surge in interest to its new 'Explorers’ Sale,' launched May 1 and running through May 31. The promotion applies to US residents.

All 2020 river cruises are eligible

The sale features a two-for-one deposit, up-to-free international airfare and bonus savings on all 2020 river cruises, including popular voyages on the Rhine, Main and Danube rivers, such as the 15-day 'Grand European Tour,' 12-day 'Paris to the Swiss Alps' and eight-day 'Romantic Danube.'

'River cruising continues to be one of the fastest-growing segments of the travel industry, and the positive response we are seeing from our guests is an indication of the demand for destination-focused travel,' Viking Chairman Torstein Hagen said. 'We offer our guests the largest selection of itineraries and variety of stateroom choices on the rivers, and we provide the best value in the industry.'

The bookings surge comes as Viking continues to expand its river fleet. In March the company inaugurated seven vessels, including six Viking Longships and one specially built for the Douro River.

Fleet of 72 vessels

Viking currently operates a fleet of 72 river vessels around the world.

Posted 08 May 2019

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Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor Seatrade Cruise Review