What’s cooking for Princess in Malaysia?

Princess hosts travel agents cooking challenge in Malaysia Princess hosts travel agents cooking challenge in Malaysia

Princess Cruises held a cooking challenge for travel agents in Malaysia as part of its ongoing relationship-building programme with the local travel industry community.


Over 60 travel agents attended events held in Kuala Lumpur and Penang designed to strengthen relationships and reward agents while generating excitement and fun.

Princess Cruises held a similar event in Jakarta last year which was extremely well received by participants and decided to replicate the challenge in Malaysia this year.

Team bonding with travel agents

‘This initiative is proving to be a great way to not only cook up a great meal but also strengthen team bonds with travel agents who play an increasingly important role in booking cruises and ensuring a premium guest experience. This is also a way for us to reward travel agents who specialise in selling cruises and I was delighted to see the agents enjoying themselves with plenty of laughter and gusto,’ said Farriek Tawfik, director of Southeast Asia Princess Cruises.

He also said that Malay travel agents have also undergone familiarisation trips, underwent online training at the Princess Academy to get certified and attended seminars to get a better understanding of cruising.

Prior to the cooking challenge, Princess Cruises made a presentation on its global portfolio of new 2019 itineraries to Alaska, Europe, Japan, Taiwan, Australia/New Zealand, as well as the new homeporting itineraries where Sapphire Princess and Diamond Princess will be based in Singapore from November 2018 to March 2019 for sailings in the region.

In 2019, Princess Cruises will celebrate 50 years in Alaska by bringing Royal Princess, the largest ship ever deployed to the region.


Posted 03 September 2018

© Copyright 2018 Seatrade UBM (UK) Ltd. Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Seatrade UBM (UK) Ltd.

Mary Bond

Managing director publishing and content at Seatrade


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