Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Windstar implements on-board cruise consultant sales

aa5be78baf8461102aa7f25a28c49422
Star Legend is the first in the fleet to carry an on-board cruise consultant
Windstar Cruises will deploy on-board cruise consultants to help travelers plan future vacations with extra benefits like 5% savings. Any bookings made are assigned to the travel agent of record on the passenger's current booking.

The first cruise consultant is joining Star Legend on its just-begun sailing from Bangkok to Hong Kong. Within the next few months, three more cruise consultants will sign on with Star Breeze, Star Pride and Wind Surf. These are the largest ships in Windstar's intimate fleet. The remaining two ships, each carrying just 148 passengers, will be evaluated for the program in the near future.

Besides the 5% discount, benefits of booking with an on-board cruise consultant include a fully refundable reduced deposit starting at $200 per booking, down from the normal 15% of the fare.

Repeat Windstar cruisers are automatically registered as Yacht Club members and get 5% savings after promotional adjustments.

When the initial booking is made by a travel professional, that person remains the 'agent of record' for the new on-board cruise consultant booking, and the agent receives full credit/commission for the new booking. An email from Windstar to the travel professional will confirm the booking with invoice and itinerary information and remind the agent to follow up when the client returns home.