Windstar's new agent recognition program rewards top producers

Windstar Cruises unveiled a new travel agency recognition program, Club 180, a riff on the company's '180 Degrees from Ordinary' tagline. The multi-tier program is designed to reward top-producing agencies with a Top 10 Platinum distinction, a top 11-20 Gold award and a 21+ Silver category.

Amenities, support, priority service

Recognition is in the form of a number of amenities agents can offer their clients (such as free Wi-Fi and shipboard credit), additional marketing and sales support (including advance notice on promotions and new product launches), priority service (such as a dedicated phone line) and benefits for agents themselves when sailing on Windstar (including free Wi-Fi and laundry service), with varying levels of benefits for the three tiers.

Next opportunity to join: December

Inaugural members for the new Club 180 have already been selected based on 2018 sales. Membership will be renewed annually, with an opportunity to add new members in December.

'Club 180 recognizes domestic North American travel sellers—not consortia,' said Windstar’s VP sales Steve Simao. 'It is based primarily on top sales, though select travel agencies may be included in the program based on the history of our partnership and their overall support of the Windstar brand.'

Windstar launched the Star Promise program in 2016 to help agents increase sales and book more efficiently. The line's Travel Advisor Hub, which grew out of that, has been an important resource for those interested in expanding their Windstar business.

Simao suggested those interested in becoming a top agency with Windstar start with the line’s travel agent website for tips and training to become a top producer in the new Club 180.

Wave season deals

For wave season, Windstar’s 'Beyond Ordinary' savings event plus Star Perks bonus is on now and offers the best fares and availability of the year for 2019 and 2020 cruises. Fares start at $2,999 for all 11- and 12-day 'Alaskan Splendors' cruises with nine departure dates May through August. Windstar’s seven-day 'Dreams of Tahiti' vacation, priced starting at $2,599, visits six islands featuring a Bora Bora overnight and a cultural evening on a private motu.

Northern Europe is a top cruise pick for 2019 with more than 40 sailings April through September including an eight-day 'Gaelic Explorers' voyage June 20 from Dublin to Edinburgh visiting Northern Ireland and the Isle of Man, Isle of Skye and Isle of Lewis, with an opportunity to spy the elusive Nessie in Loch Ness during a call at Invergordon, Scotland. Fares start at $2,999.

In addition clients may 'pick their perk' from incentives that include an up to $1,000 shipboard credit, free Wi-Fi or free gratuities.

Posted 05 February 2019

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Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor Seatrade Cruise Review