With families in mind MSC Cruises launches surfer mascot, Chicco ship toy and targeted tours

New offerings for kids on MSC Seaview debuting this summer New offerings for kids on MSC Seaview debuting this summer

This year, MSC Cruises will welcome 250,000 children on board the fleet and is further enriching the family offering including new activities on board MSC Seaview debuting next month.

The new ship, sailing in the Mediterranean from June, will welcome approximately 1,300 children on each cruise throughout the summer.

New Doremi surfer mascot

A new mascot will join the Doremi family on MSC Seaview. Named Dore Summer the 11-year-old surfer mascot will feature prominently in a new exploration game for kids called ‘Find Dore Summer’ around the ship, with prizes for young guests.

Other summer-themed games include a social media challenge for teens to participate in and a Summer Selfie Contest, which will see juniors aboard MSC Seaview compete to complete a list of 30 must-have selfies around the ship.

MSC Seaview will also offer a new live family show for parents and their kids to participate in, the Doremi Summer Game, where they can challenge each other to name popular songs and videos, as well as the Doremi Summer Parade, which will take place every sea day around the pool.

Another addition will be new episodes of ‘Kelly & Kloe on board … a Seaview vacation’, the web series filming on MSC Seaview during summer 2018.

All young guests on board will be given a chance to audition to become the next star of the series.

MSC Seaview offers the company’s biggest kids and youth areas, totalling more than 700sq mtr, featuring both a Chicco baby room and two LEGO rooms with  an island-themed room for kids 3-6 and a pirate-themed room for kids 7-11.

Souvenirs of the cruise experience

MSC Seaview, sees the launch of the recent Chicco MSC Seaside ship toy for babies and toddlers which comes complete with realistic ship horn sounds and lively Caribbean-inspired music, suitable for ages 2-6. This new Chicco toy joins the previously launched MSC Meraviglia LEGO ship toy.

Family shore excursions

Interactive family tours as part of The Family Explorer Club involving both kids and parents in tailor-made excursions will be available on MSC Cruises’ ships sailing in the Mediterranean and Northern Europe this summer.

Kids benefit from half-price tickets in tour groups made up entirely of families with excursions typically starting later in the morning and last no longer than 3 to 4 hours.

 

Posted 15 May 2018

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Mary Bond

Managing director publishing and content at Seatrade

 

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