Furnishings influence repeat bookings, survey finds

Furnishings influence repeat bookings, survey finds

Forty-nine percent of cruisers polled in a survey said the appearance and condition of a ship’s furniture influences their decision to return.

The Internet survey of 1,500 adults was conducted in July by WSL Strategic Retail for Telescope Casual Furniture.

‘In times when people are severely cutting back on vacations it’s important to keep a competitive edge by providing not only good customer service and clean facilities, but also comfortable and attractive seating and fashionable surroundings as well. Cruise ships should not lose sight of their furniture as, clearly, cruise-goers admit that it matters,’ said Kathy Juckett, ceo of Telescope Casual.

The survey found that 66% of passengers notice if furniture is comfortable, and more than a quarter notice if furnishings are outdated. Juckett advised operators to update the ship’s look with ‘trendy pieces, even if it’s just a few.’

She further advised that if operators can’t afford a redesign, adding a few pieces to make the look appear new and fresh is important. According to the survey, 58% of passengers notice new furniture.

Granville, N.Y.-based Telescope Casual has been producing outdoor furniture for more than a century. Product lines include wicker, aluminum, cast aluminum and resin chairs, tables, umbrellas, bar stools, chaises, sofas and rockers.

Posted 06 August 2009

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Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor Seatrade Cruise Review