Holland America Line is introducing a new retail experience on board featuring new products and services, including an expanded logo collection, locally cultivated items, a new Fujifilm photo space and new supplier partnerships.

Starboard Cruise Services, an LVMH Moët Hennessy Louis Vuitton company, will have innovative retail concepts on some of the most exciting new cruise ships of 2018, including Carnival Horizon, Symphony of the Seas and Celebrity Edge.

MSC Seaside entered service from PortMiami with a head-turning look and a bevy of new features. The design, which sprang from the imagination of Fincantieri's Maurizio Cergol, is one of a kind.

Marella Cruises announced a new onboard partnership with the UK’s biggest health spa, Champneys. The collaboration will be a first for both brands.

After a successful debut on Hapag Lloyd Cruises’ Europa, Panomax will install a second 360-degree camera providing high-resolution images, for Europa 2.

Celebrity Cruises and Canyon Ranch SpaClub launched a new wellness program, 'Mindful Dreams,' with special treatments, products and sleeping aids.

Chinese passengers sailing on Carnival Corp. & plc brand ships in Asia will be able to pay for products and services using Alipay, China’s most popular mobile payment provider, with more than 450m users.

Guests on-board selected Celebrity Cruises European sailings this summer have the opportunity to indulge their inner sommelier aspirations courtesy of the international TV series, The Wine Show.

Carnival Cruise Line formed an exclusive partnership with Build-A-Bear Workshop to bring the retail/entertainment experience to sea. Children of all ages can make their own cuddly bear, customizing it with a variety of outfits and accessories, from tutus and high-top sneakers to vacation wear like bathing suits and sunglasses.

Passengers booked to sail with Costa Cruises can go to the new www.mycosta.com to personalize their trip, from booking shore excursions to wine or beverage packages and beauty and wellness treatments. Ordering photographs, videos and Costa logo merchandise is possible, too.

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