Multigenerational travel is booming, with baby boomers leading the way – for now – to be followed by larger millennial and Gen Z generations, who are changing how families travel. That was the takeaway from a panel titled “Cracking the Code on Family Travel and Millennial Cruising” Wednesday at Seatrade Cruise Global.
‘Asia is a region of mammoth proportions, dynamic cultural variances, huge source market opportunity and challenging operating constraints so what needs to be done to propel Asia Pacific into becoming the second largest source market in the world, and maybe even challenging for the top spot?’
What’s fueling the demand for luxury cruises? According to executives on the luxury panel at Seatrade Cruise Global, baby boomers continue to seek upscale experiences at sea because they have disposable incomes and time to travel.
Viking Cruises and China Merchants Shekou, representing China Merchants Group, signed a memorandum of understanding to form a joint venture focused on building a cruise line with worldwide offerings for the Chinese market.
A strategic investment partner is taking a minority stake in Portugal's Mystic Cruises, enabling Mário Ferreira's privately held company to grow faster and have a bigger, stronger presence in the US market, Seatrade Cruise News can exclusively report.
Mystic Cruises is set to name its first ocean-cruise newbuild, World Explorer, during star-studded festivities Saturday night in Portugal with supermodel, singer and songwriter Carla Bruni as the godmother. But the company isn't stopping there.