So said President/CEO Jason Liberty during Thursday's first quarter earnings call.
The share of millennials and younger generations at Royal Caribbean has gained 11 points compared to pre-pandemic 2019.
And Liberty said once Royal Caribbean gets those new and younger people, it keeps them, with repeat booking rates now over 30% higher than in 2019.
Alluring destination experiences
Exciting ships on itineraries that feature Perfect Day at CocoCay and the upcoming Royal Beach Club Paradise Island are reeling in new and younger cruisers.
Royal Caribbean International President/CEO Michael Bayley cited Icon of the Seas' 'beyond-our-dreams' success and 'extraordinary' demand for Utopia of the Seas, the first Oasis-class ship that will be introduced directly into the short-cruise market, from Port Canaveral.
The combination of a near-Orlando departure point and three-/four-day itineraries on a ship like Utopia, calling Perfect Day at CocoCay this year and adding Royal Beach Club in 2025 is 'drawing in a huge amount' of new cruisers, Bayley said.
3.2m CocoCay visitors in 2024
Ships deployed to CocoCay this year have capacity to carry 3.2m passengers, up from 2.6m last year.
Paradise envy?
Meanwhile, Nassau receives vessels from many brands that carry 25,000 to 30,000 passengers a day. Royal Beach Club Paradise Island, where groundbreaking took place earlier this week, will be able to take an average of about 2,000 a day.
When the tens of thousands of cruisers sail into Nassau, they'll see Royal Beach Club Paradise Island and 'will be unbelievably jealous knowing they can't go there,' Michael Bayley said. Capacity will be approximately 2,000 people a day
According to Bayley, when the bulk of cruisers sail into Nassau, they'll see Royal Beach Club and will be 'unbelievably jealous knowing they can't go there.'
Liberty expects the attraction to chalk up net promoter scores above 90% and generate 'high-level demand.'
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