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BLOG: Seatrade Cruise welcomes Nadine Heubel as new Retail Ambassador

Seatrade Cruise welcomes new retail ambassador Nadine Heubel as they continue to grow the sector at their events.

Seatrade Cruise are thrilled to be expanding their ambassador network by welcoming Nadine Heubel, Senior Managing Director, Travel Retail North America with Harper Dennis Hobbs, as Seatrade Cruise’s very first Retail Ambassador. Nadine’s extensive experience and knowledge in the retail space will be hugely beneficial to Seatrade Cruise as they continue to grow the retail sector at their events.

Why retail?

Chiara Giorgi, Global Brand & Event Director, Seatrade Cruise Events says: “Retail is quickly becoming an integral part of the guest experience for many cruise brands throughout the industry. Welcoming Nadine on-board will allow us to understand how we can help the retail sector and use the Seatrade Cruise brand and platform to give it the full recognition it deserves.”

About Nadine Heubel

Nadine is a veteran in the retail space with over 25 years of experience in the industry. Beginning her career at Hugo Boss, Heubel quickly rose through the ranks to become the company’s Global Head of Travel Retail. She later had a six-year tenure as CEO Heinemann Americas, Inc., the US-based subsidiary of international duty-free leader Gebr. Heinemann and has most recently accepted a position as Senior Managing Director, Travel Retail North America with Harper Dennis Hobbs.

Nadine’s long-standing role as a “positive disruptor” with a keen eye for identifying emerging business trends means that she understands how to bring new and lucrative opportunities to her partners. Because she brings these ideas with enthusiasm and excitement, her partners frequently find themselves pursuing unchartered paths with confidence.

Heubel is also passionate about mentorship, female empowerment, giving back to her community, and Miami’s budding tech ecosystem more recently. She sits on the Advisory Board for Babson College's Center for Women’s Entrepreneurial Leadership (CWEL) and the South Florida Board for UNICEF. She has mentored young entrepreneurs through Babson College’s WIN Lab, Mentoro, and Endeavor Miami.

Upcoming Content

Stay tuned for lots of content from Nadine in the coming weeks including:

  • Nadine Huebel on the Cruise Retail Experience
    An article looking at how the retail sector is moving from being the ‘stepchild’ of the cruise industry to a significant income stream for cruise brands.
  • The Retail Wavemakers
    During this 4 episode podcast series hear from the most important stakeholders – cruise lines, retailers, vendors and consultants discuss how they and their companies are disrupting retail onboard. Learn about how they see the future of cruise retail and understand how they believe SeaTrade could support their retail vision come to life.

Retail is also expected to be a topic of conversation at this year’s Seatrade Cruise Global taking place on 27-30 March 2023 at the Broward County Convention Center, Fort Lauderdale, Florida, USA.

Register your interest for the show here.

Seatrade Cruise Ambassadors

Nadine joins a fantastic group of cruise professionals whose expertise is central to Seatrade Cruise’s understanding of the key issues facing the cruise industry today across an array of different sectors including, Information Technology, Entertainment, Food & Beverage and more which helps to create events geared around practical solutions to real-life challenges.

Meet the Seatrade Cruise Ambassadors here.