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Cruise line website traffic up but still way below pre-pandemic levelsCruise line website traffic up but still way below pre-pandemic levels

US-based cruise line website traffic hit a 2021 high in June but still has a way to go before reaching pre-pandemic numbers, according to Similarweb.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

July 14, 2021

1 Min Read
Credit: Seatrade Cruise News

The digital research intelligence company found total traffic to the top five sites combined topped 16.5m during June, with Carnival Cruise Line leading the way.

Carnival had 6.37m visits followed by Royal Caribbean (4.14m), Norwegian Cruise Line (2.6m), Princess Cruises (2.1m) and Celebrity Cruises (1.27m).

From May to June, the sites that saw the highest growth were Royal Caribbean with a 40% increase, Carnival (up 30%), Celebrity (up 23%), NCL (up 13%) and Princess (up 10%).

Lagging pre-pandemic levels

Comparing June 2021 traffic to June 2019, the cruise lines are catching up but continue to lag pre-pandemic levels. Carnival is still down 18%, Princess 34%, Royal Caribbean 41%, Celebrity 54% and NCL 61%.

Vaccination and cruise keyword searches spike

In June, worldwide searches for vaccination and cruise keywords hit an all-time high over the past 12 months, at 69.1k searches — 429% higher than the yearly average of 13k searches, Similarweb found.

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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