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New cruise training module for Aussie Specialists

Tourism Australia will launch a new online interactive cruise training module for qualified Aussie Specialists in the UK and North America later this year.

Helen Hutcheon, Australasia correspondent

October 18, 2016

1 Min Read
Credit: Seatrade Cruise News

Tourism Australia has 22,000 Aussie Specialists, front line travel sellers, around the globe.

They are provided with the knowledge and skills to best sell Australia through training modules, a website, e-newsletters, trade events and familiarisation trips to Australia.

‘The Aussie Specialist Program is the cornerstone of our distribution programme and is one of the ways we ensure Tourism Australia’s marketing efforts are being converted into actual sales,’ Tourism Australia’s md, John O’Sullivan, said.

The new module will have fast facts on cruising in Australia, a roundup of resident and visiting cruise ships, shore excursions and pre- and post-touring options in each State and Territory.

There are also downloadable cruising factsheets on cruising into Sydney and New South Wales and cruising the Northern Territory coastline and the coasts of Queensland, South Australia, Tasmania, Victoria and Western Australia.

There is also a factsheet on pre- and post-cruise visits to Canberra.

On completion of the training the agents will receive the module badge to identify them as Australian cruise specialists.

About the Author

Helen Hutcheon

Australasia correspondent

Helen Hutcheon did her cadetship on a shipping magazine and worked in P&O’s Sydney office for seven years as a public relations journalist.

For 19 years she was deputy editor of Travel Week, which was Australia’s leading trade newspaper that covered major local and international industry events.

In 2008 the late legendary Rama Rebbapragada presented her with an award from Royal Caribbean Cruises Ltd ‘in recognition of her outstanding contribution to the cruising industry.’

In 2010 she won the Neil Frazer Award for ‘outstanding contribution to the cruise industry,’ elevating her to CLIA Australasia’s hall of fame.

She has been the Australasia correspondent for Seatrade Cruise Review since 1997 and for Seatrade Insider (now Seatrade Cruise News) since its launch in 2000.

 

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