Owing to collaboration with advertising company Rai Pubblicità, the Italian song contest and awards ceremony will be shown on television channel Rai Uno and on Rai Radio Due, with performances by Orietta Berti and Fabio Rovazzi among others. The two singers will recount their experience onboard the ship as part of a six-episode web series to be shown on the cruise line's social media channels. Singers Gemelli di Guidonia and band Stefano Signoroni & the MC will also be onboard.
The LNG-powered Costa Toscana is anchored one-kilometer from the Port of Sanremo where it arrived on January 30, and carries crew members only plus those contributing to the event.
Supporting the recovery of tourism
Costa Cruises’ president Mario Zanetti said the vessel is ‘the ideal set for an event like the Sanremo Festival,’ adding, ‘we hope that our initiative will support the recovery of the tourism sector, which Italy needs so much.’
His reflections were followed by those of Roberto Alberti, SVP & chief commercial officer, Costa Cruises, who said, ‘...Our Costa Toscana will become an important part of the most popular television show among Italians. Thanks to this initiative, we will have the opportunity to make people discover the new flagship in an original and high impact way.
‘Costa Toscana is indeed an extraordinary platform of entertainment and innovation, which combines perfectly with a product on which we are investing to introduce many new features.’
The vessel, built at Meyer Turku, begins its maiden voyage from Savona on March 5.
It departs Sanremo February 6.
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