Spanning 766m2, it has seven distinct spaces dedicated to different ages from babies through to 17 years old.
Remarked Matteo Mancini, kids’ entertainment manager, MSC Cruises, ‘We have invested heavily in the entertainment offering for our younger guests, and we know they value the latest technology, trends and experiences.
‘We have worked to introduce real innovations in both the design of the facilities as well as the development of an incredible programme of activities, all carefully planned to ensure that the differing needs of all age groups are met - from our youngest guests through to teenagers.’
Blending technology and social media
Mancini went on to add that it has created experiences that make the most of technology and social media combined, ‘More than 350,000 young people have travelled with us over the years and we have listened to their feedback. MSC World Europa reflects these learnings and we have been inspired to create experiences that blend technology and social media with activity and sport to create fresh and new entertainment for the kids who sail with us.'
Among the experiences new to MSC Cruises is ‘3,2,1 Knock,’ a family gameshow inspired by Asia that brings K-pop, Japanese games and tests. Plus, an interactive and digital gameshow called ‘Beat the Music’ can be played by app for the first time and involves parents working to identify the latest music their kids are listening to and vice versa.
A sports programme for kids and teens offering football, basketball, zorb ball and, for the first time on board, pickleball and hoverboards has been introduced in the form of ‘Z Active,’ while ‘Drone Acedemy 2.0’ consists of a high-tech, high-energy drone relay race where players navigate 15 obstacles in the quickest time possible. Point of view (POV) cameras and virtual reality (VR) are involved, and the game further comes to life at night with fluo effects and glowing drones.
The ‘LEGO Celebration Room’ results from a long-standing partnership between LEGO Group and MSC Cruises and marks 90 years of LEGO. It is suitable for youngsters of all ages.
Within Juniors, Young & Teens Clubs, passengers will have access to over 21 consoles, seven virtual VR stations and more than 50 different video games.
Well-known activities and amusements will be found onboard the ship, for instance, live entertainment experience ‘Cabin 12006-The Experience’ that has seven different activities including a family game show and a casting session with performances. The web series, with over four million views and two million interactions on the web, has been written and shot in collaboration with Viacom, the media group behind kids’ channel Nickelodeon, to develop original, authentic and high-quality web content for kids.
Developed in partnership with Fremantle – the production company behind globalTV talent shows including Idols, The X Factor and Got Talent series – ‘MSC Dance Crew’ is a competition that sees teams of 10-17 years battling it out to win the title of dance crew of the year.
The ‘LEGO Experience’ can also be found onboard, where on completion, each child is given a diploma certifying they are a Junior LEGO Master Builder.
The line will provide youngsters with tools for understanding projects such as environment, marine conservation, education and community support owing to MSC Foundation.
Kids' Clubs and child care
The Kids’ Clubs onboard have activities organised according to age group: Baby Club for toddlers up to three years old, with qualified crew members; Mini Club and Juniors Club for ages three to 11 years; Young Club and Teen Club for ages 12 to 17 years, including a new Teens Lab - an immersive, tech-filled, modern room only for teens.
MSC Cruises has dedicated childcare services onboard with many of these services offered in collaboration with leading global baby brand and long-term MSC Cruises partner, Chicco.