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LEGO store opens on board AIDAprima

AIDAprima is the first in AIDA Cruises' fleet to contain a LEGO store
A LEGO store launched on board AIDA Cruises’ AIDAprima on September 25.

Annette Rosendahl, sales director, Travel Retail Europe, LEGO Group and Steffi Heinicke, senior VP guest experience, AIDA Cruises opened the 75m² store. 

‘We are excited to open our first LEGO store on a cruise ship, on AIDAprima,’ said Rosendahl. ‘The LEGO store offers an immersive brand experience, allowing for kids and adults to engage with our brand and we are looking forward to bringing this experience to the AIDA guests.’ 

Heinicke added, ‘With this cooperation, we are once again underlining our family friendliness...with a range of timeless products for all generations.

‘With the LEGO store, we are adding an additional highlight to our world of experiences and shopping for young and old guests…’ 

AIDAprima is sailing seven-day Baltic Sea voyages from Kiel until October 23; from October 30, 2021, to April 2022, the ship will sail from Hamburg to stops throughout Western Europe.