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Partnering with 2021 Italian Open, Costa eyes golf and cruise concept

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The cruise line will meet with golfing enthusiasts during the tournament, as well as its partners and operators in the golfing sector
Costa Cruises will attend the DS Automobiles 78th Italian Golf Tournament as an official partner as it champions a ‘golf and cruise’ concept that could see passengers tee off at ports visited.

At the commercial village set up for the sporting event, Costa will meet its partners and operators in the sector and interact with golf enthusiasts; this preludes a new possible partnership with the Italian Golf Federation (FIG) for the launch of an initiative that seeks to enable amateur players’ access to the world of golf while offering FIG members and other golf enthusiasts the opportunity to play in various Italian tourist locations.

New opportunities

Explained Roberto Alberti, SVP & chief commercial officer, Costa Cruises: ‘The Italian Open will be a significant opportunity to get in touch with the world of golf and to promote the values of Costa Cruises. It also fits perfectly with our desire to offer our guests the opportunity to practice their favourite passions and to ensure new and different entertainment experiences.

‘For this reason, we are studying an offer that engages both regular golfers, through an exclusive formula full of opportunities, and those who want to gradually approach this fantastic sport.

‘We are therefore looking for a possible collaboration with the Italian Golf Federation as a wonderful prospect to create new opportunities and synergies for the promotion of golf and destinations related to it.’

Costa will be present throughout the duration of the tournament, taking place September 2-5 at the Marco Simone Golf & Country Club in Guidonia Montecelio in Rome.

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