Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Princess Cruises transports suite guests to the Med in new '360' experience

CRUISE_Princess_360.jpg
The cloaked venue accommodates 20 guests surrounded by LED walls in a circular format that using 4K cinematography
A new, invitation-only experience at Princess Cruises will soon transport suite guests nightly to the Mediterranean — no matter where they're actually sailing.

With '360: An Extraordinary Experience,' all their senses will be engaged with the tastes, sights, sounds, touches and fragrances of the Mediterranean.

Debuting on Discovery Princess and Enchanted Princess

The immersive experience is now available aboard Discovery Princess and coming to Enchanted Princess in late January.

'360' transports guests to Santorini, the Amalfi Coast, Barcelona and Provence. Through synchronized storytelling, imagery, music, scents, cuisine and stunning visual film, they'll be introduced to local ingredients, artisans, passionate purveyors and culinary methods simultaneously mirrored with a seven-course gourmet experience including wines that emerge from the story of each destination.

'360 is a remarkable adventure that immerses our guests into the compelling cultures and flavors of the Mediterranean in a 90-minute celebration of the senses,' Princess CEO John Padgett said.

Surrounded by LED walls

With two seatings nightly, the cloaked venue accommodates 20 guests surrounded by LED walls in a circular format that using 4K cinematography. Guests are drawn into the memories of a fellow traveler who relives her adventures and local connections made in each destination as her travel journal comes to life.

Actress Brooke Shields is the voice of Bethany, the voyager.

The '360' experience is configurable and adaptable, with the Mediterranean taking the debut spotlight. Venue personalization is enabled by the OCEAN platform, the Internet of Things platform that powers the MedallionClass on all Princess ships. Each participant receives a limited '360' Princess Medallion.