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RWS Entertainment Group acquires ‘ted,' billed as world’s largest leisure and attraction experience provider

RWS' acquisition of ted expands the Group's reach across live entertainment to fitness programs and custom character creation
RWS Entertainment Group (RWS) claims to be the world’s largest, full-service provider of visitor attractions and experiences following its acquisition of The Experience Department, popularly known as ted.

This announcement follows RWS’s November 2021 acquisition of international attraction design firm JRA and expands the group’s expertise to include 360-degree experience design, audio visual solutions, fitness and wellbeing programs, custom-made retail products, studio recording and visual media design.

‘The synergy between ted and RWS Entertainment Group opens opportunities for our team and our clients to achieve the ultimate immersive experiences on land and at sea,’ said RWS founder and CEO, Ryan Stana.

‘Together with the ted team, the RWS team is excited about this news as we are ready to create even more incredible opportunities for cruise clients  - and so many other leisure and hospitality clients - around the world,’ noted Stana, Seatrade Cruise Global’s Entertainment Ambassador.

Cruise credentials

With this news, RWS Entertainment Group now provides décor and more than 135 shows across six cruise lines, including the Holland America and Azamara fleet, eight MSC Cruises ships, Celebrity's Apex and Edge, four Marella Cruises ships and Disney Cruise Line's Magic, Wonder, Dream and Fantasy. 

Seatrade Cruise Global debut

The first time the ted team will present as part of RWS is at Seatrade Cruise Global taking place next week at the Miami Beach Convention Centre.

Robin Breese-Davies, CEO and Anthony Shepherd, head of guest experience at ted, will participate in the ‘Get Fit - A Lifestyle Experience’ session taking place at 10am on Wednesday, April 27 at The Promenade on the trade show floor.

Stana, who will be attending Seatrade Cruise Global, shared, ‘each client will benefit from the strength of the entire international team, elevating the guest experience while maximizing revenue.’

20-year history

British based with offices in four countries and a twenty-year history, ted delivers full-service entertainment and programming for theater, cruise, resort and leisure destinations.

From audiovisual installations and live entertainment to fitness programs and custom character creation, working in partnership with its clients, ted helps define and design guest experience blueprints that are used to inform all aspects of project development.

Wow-factor moments

Resort design, themed attractions, custom plush, food and beverage all impact the guest experience. To meet each client need, ted specializes in creating wow-factor moments, large or small, for guests and brands alike.

‘At our core, we are creative innovative thinkers; we push the experience to the next level,’ said Breese-Davies, who will continue to lead ted’s exponential growth as part of RWS Entertainment Group.

RWS' cruise ship activations tripled

RWS has tripled cruise ship activations, opened a new Leased Experiences Division, launched a new RWS Décor Products catalogue and introduced the RWS Fun Crew: Staffing Reimagined.

More than a dozen JRA-designed projects will open in 2022, and together, all RWS companies will deliver nearly 500 live experiences and provide jobs for 6,500 performers, technicians and designers in 50 countries around the world.


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