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Costa restyles logo, partners with chefs Barbieri, Darroze and León

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L-R: Destination Dishes' creators Helene Darroze, Bruno Barbieri and Angel Leon with salvaged driftwood
Costa Cruises is transforming part of its branding as it moves to update three key areas: cuisine, tours and sustainability.

The line’s signature ‘C’ logo will have two new motifs: the earth, in yellow, in the lower part and the sea, in blue, in the upper part. 

‘Now our ships are sailing again, we decided to completely renew our offer...,’ explained Mario Zanetti, president, Costa Cruises. ‘We want everyone who holidays with us to enjoy unique, enriching experiences, discovering destinations in the most authentic, insightful, sustainable way possible.’

‘At this very important time for the recovery of tourism we wanted to rewrite the future of cruises in a way that is more responsible and mindful of people and the planet, with the aim of steering the sector back to the constant growth it saw before 2020.’

Cuisine 

Chefs Bruno Barbieri – who worked with the line in 2017 – plus Hélène Darroze and Ángel León will create ‘Destination Dishes,’ which are interpretations of local recipes from places cruise passengers are set to visit the following day. They will be served from the main restaurants at no extra fee.

The new Archipelago restaurant – available on Costa Smeralda and coming soon to other ships in the fleet – offers three separate menus of five dishes that passengers can choose from: one menu per chef. As with Destination Dishes, most ingredients are sourced from local producers and will be prepared in a way that minimises food waste.

Archipelago features island tables, which the line claims creates a ‘more intimate’ experience, framed by a copper sculpture enclosing pieces of driftwood – installations made from wood salvaged from the shore as part of the ‘Guardians of the Coast’ project run by the Costa Crociere Foundation to protect the Italian coastline.

For every dinner eaten at the Archipelago, the line will donate part of the proceeds to the charity to support environmental and social projects.

Tours 

According to the line, its forthcoming excursions will include ‘hidden, rarely visited gems.’

To create value for local communities, itineraries will also include the longest stopovers at ports ever offered in comparison to its previous programmes, enabling passengers full days to experience what each location has to offer.

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