'The cruise industry is close to devastation. The market capitalization of the three public companies has dropped by nearly $50 billion. We've had to raise $20 billion' to stay afloat, Frank Del Rio, president and CEO of Norwegian Cruise Line Holdings, said.
'We've got to get to work, commissioner. Enough is enough,' an impassioned Del Rio told Miami-Dade County Tourism and Ports Committee Chair Rebeca Sosa.
'It's been more than six months. We as an industry and society have learned a lot about how to live beside COVID,' Del Rio said, pointing to how NCLH and Royal Caribbean Group convened their joint Healthy Sail Panel of experts more than five months ago.
'These are the best people in America, and they have been working for us,' he went on, adding that in the next week to 10 days the companies will submit their protocols to the US Centers for Disease Control and Prevention.
Del Rio voiced confidence that it will be safe to cruise from America, just as a small but growing number of lines are doing in Europe.
'We've been quiet for too long'
The US no-sail order is 'affecting the lives of thousands of employees, their families and their children,' Del Rio continued. 'And yet we see airlines flying. I want someone to tell me how it's possible that COVID-19 doesn't occur on an airplane when you're sitting four inches away from a person ...
'It's unconscionable what's happened to the cruise industry. We've been quiet for too long.'
For his part, 'We are totally committed to working with CDC,' Arnold Donald, president and CEO, Carnival Corp. & plc, told commissioners. 'We have been working nonstop ... to develop science-based COVID-19 protocols to be sure the cruise industry can handle the risks without any burden on local resources.
Aiming for less risk than similar shoreside activities
'We want no one to experience a greater risk on a cruise ship than they would in similar shoreside activities. Historically, we had less risk than shoreside, and that's our goal now as well.'
Illustrating how cruising's shutdown has caused a 'tsunami-like impact' on small businesses, Donald played a short clip of Jerry Kaye, whose Lucite Creations makes signs for the cruise industry. According to Kaye, with 40 years in business, work dried up when the ships stopped sailing. He got choked up as he said: 'If I had to leave [this job], it would destroy me.'
Lines want to help economic recovery
'We are ready to work with authorities in the US. We want to be a significant contributor to supporting restart efforts ... both for people in our industry and the many supporting sectors that work with it,' said Rick Sasso, chairman of MSC Cruises USA. MSC Grandiosa began sailing in Europe in mid-August and is now on its fourth successful cruise.
'The protocols are working'
'Our experience to date shows that cruising can be done safely,' with adherence to protocols and 'going above and beyond the required standards,' Sasso said. 'Guests are enjoying cruises once again and applauding us ... The protocols are working.'
Michael Bayley, president and CEO, Royal Caribbean International, noted the cruise industry is vital to Florida's economy, contributing over $8.5bn in direct spending annually. Also, about 60% of US-based cruise line employment is in Miami.
'Miami is the gateway to the Caribbean,' Bayley continued, adding that 40 Caribbean countries count on the cruise business. Bayley co-chairs a task force with Barbados Prime Minister Mia Amor Mottley that's forging a universal set of guidelines to dovetail with those of the Healthy Sail Panel and protocols that lines will submit to the CDC.
'We're ready' to return to service
'It's time that the cruise industry returned to service, and we're ready,' Bayley summed up.
Caitlin Gardner, representing the giant home-based travel advisor network Cruise Planners, argued it's 'unfair to single out the cruise industry,' which should be treated like other businesses such as hotels and restaurants — that are open. 'Use your voice to urge CDC to allow the cruise industry to return,' Gardner told commissioners.
Others who spoke in support of cruising included Gregory Martin of satellite connectivity provider SES Networks, David Harris of Ensemble Travel Group, Wendy Kallergis of the Greater Miami and the Beaches Hotel Association, Torin Regan of the International Longshoremen's Association and PortMiami Director Juan Kuryla.
Commissioner Sosa and her committee made it clear they heard the industry's plight and that of PortMiami, where investments in new cruise terminals continue. NCL's 'Pearl of Miami,' Terminal B, sits completed — and empty. New facilities are under way or planned for Carnival Cruise Line, MSC Cruises/Disney Cruise Line and Virgin Voyages.
Miami-Dade commissioners recently approved general obligation bonds that earmark $335m for these projects.
Sosa scolds the CDC
Sosa repeatedly took the CDC to task for not communicating with the cruise lines and keeping them hanging for months. 'It's unfair that they don't even answer ... Listen to the plans. Correct the plans. Tell them what they need to do,' she scolded.
The CDC has set a Sept. 21 deadline for public comments about ways to safely restart cruising. Sosa said Miami-Dade County will be writing to CDC and to Florida's representatives and senators to press for a quick CDC response to the cruise lines' protocols.
'We are going to pressure the CDC to do the review and come back to us,' she said. Many families' livelihoods, she added, are depending on it.