HAL first cruise line certified for sustainable Alaska seafood by RFM

This means it serves only fresh, certified sustainable and traceable wild Alaska seafood. RFM certified all six of the cruise line’s ships that sail to Alaska following an independent audit. 

Supporting sustainable fishing and local business

'Holland America Line has shared Alaska adventures with our guests for 75 years, and supporting sustainable fishing and local business is an important commitment for us,' President Gus Antorcha said. 'We’ve pledged to buy and serve only local, sustainable, fresh seafood on Alaska voyages, and RFM certification is a crucial step in the commitment to sustainability that we share with our guests and fishing families of Alaska.'

Third-party certification aligned with FAO Code

RFM is a third-party certification program for wild-capture fisheries and is aligned with the United Nations Food and Agriculture Organization Code of Conduct for Responsible Fisheries, the most comprehensive set of international standards and best practices for wild fisheries. The RFM ecolabel includes the seafood product’s origin and tells consumers where their food comes from. starting with the Alaska fishers and processors and continuing to the cruise line’s receipt of product and to the guest’s plate.

'We applaud Holland America Line for its longstanding commitment to sustainable seafood and its hard work to become the first cruise line to offer RFM certified Alaska seafood,' said Tomi Marsh, Alaska seafood harvester and CSC RFM board member.

Follows ASMI partnership

The RFM certification comes on the heels of HAL's newly formed partnership with Alaska Seafood Marketing Institute.

On any Alaska cruise, the line serves more than 2,000 pounds of Alaska salmon, 1,000 pounds of Alaska cod, 800 pounds of Alaska halibut, 500 pounds of Alaska rockfish and more.